The Essence Festival is more than just a music event—it’s a celebration of Black excellence, culture, and creativity, all in one of the most vibrant cities in the world. But if you’re heading to New Orleans just for the Superdome shows, you’re missing out. To fully experience the city’s magic, you need to start before the lights go up.
Here’s what to do before Essence Festival in New Orleans—including how to ride the best swamp tour in New Orleans, explore its haunted past, and soak up the soul of the city before the first note plays.
Table of Contents
1. Ride the Best Swamp Tour in New Orleans
Before you dive into panels, concerts, and late-night crawfish boils, get out into the wild side of Louisiana. The best swamp tour in New Orleans isn’t just about snapping pictures of alligators—it’s about reconnecting with nature, history, and a part of the South most festivalgoers miss.
We recommend Bayou Swamp Tours, hands down. They offer both airboat adventures for thrill-seekers and pontoon boat tours for a more relaxed, scenic ride through the cypress-lined bayous.
- Airboats are fast, loud, and exhilarating—perfect if you want to feel the wind in your hair and your heart race.
- Pontoon tours are slower and quieter, ideal for families or anyone who wants to learn, breathe, and float.
What makes Bayou Swamp Tours the best swamp tour in New Orleans? It’s their expert guides, reliable hotel pickups, and real Louisiana energy—no touristy gimmicks, just wild beauty and authentic storytelling.
2. Ghosts and Grit: Walk the Shadows of the French Quarter
Once you’ve seen the bayou by day, explore the haunted French Quarter by night. Big Easy Ghost Tours offers some of the most compelling walking tours in the city, with local guides who blend real history, folklore, and a few chills to keep things interesting.
Whether you’re into voodoo, haunted mansions, or unsolved mysteries, this tour adds an eerie, unforgettable layer to your Essence weekend. And it’s a perfect fit for the city’s vibe—music and magic, all wrapped into one.
3. More Must-Dos Before the Festival Starts
Not sure what to do before Essence Festival in New Orleans beyond tours? Here are a few more ways to get grounded before the weekend explodes with energy:
🎺 Frenchmen Street
Live jazz, local artists, and a raw, unfiltered NOLA energy. Swing by after your ghost tour for music that’s just as soulful as what you’ll hear at Essence—just in a different key.
🍳 Black-Owned Brunch Spots
Start your day right at places like Ma Momma’s House, Willie Mae’s Scotch House, or The Munch Factory. Come hungry, leave happy.
🛍️ Support Local Creators
Skip the chain stores and browse local Black-owned boutiques, bookstores, and street markets. You’ll find one-of-a-kind art, fashion, and keepsakes—many made by artists attending the festival themselves.
🏛️ Dive Into Culture
Visit the New Orleans African American Museum or the Backstreet Cultural Museum for a deeper understanding of the traditions and resistance that shaped the city you’re celebrating.
Your Essence Festival Weekend Itinerary
Thursday (Arrival Day)
- Morning/early afternoon: Check-in, light lunch
- Afternoon: Bayou Swamp Tour (choose airboat or pontoon)
- Evening: Dinner + ghost tour in the French Quarter
Friday (Festival Kickoff)
- Brunch at a local spot
- Convention Center for daytime events
- Head to Caesars Superdome for concerts
Planning what to do before Essence Festival in New Orleans is about more than filling time—it’s about setting the tone.
Final Checklist
- ✅ Reserve your spot on the best swamp tour in New Orleans
- ✅ Book a Big Easy Ghost Tour for the perfect night walk
- ✅ Lock in brunch, shopping, and music stops in advance
- ✅ Stay hydrated, wear comfy shoes, and don’t forget your phone charger
If you’re wondering what to do before Essence Festival in New Orleans, this is your blueprint. From swamp to street to stage—you’re not just attending the festival. You’re becoming part of the city’s story.
